The November 15 opening of the Verizon Wireless Destination Store seemed more like a Hollywood party than a store launch. Singer and actress Jennifer Hudson and Vine stars Jack Gilinsky and Jack Johnson were on hand to add glam to the 10,000 square feet of interactive shopping space at 840 N. Michigan Avenue. Low Voltage Solutions was a key player in building out the space, which is situated across from Chicago’s Water Tower Place.
The Verizon project is a good example of how retailers are leaning more toward creating "experiences" rather than just typical shopping excursions. As a Destination Store created to impress, Verizon set-up lifestyle zones, themed areas were visitors experience technology in a more holistic way. These special interest zones included Get Fit for health-conscious go getters, Have Fun for gamers, Home and On the Go for homeowners looking for home monitoring and energy management, and Anywhere Business for mobile professionals.
With a crew of less than ten technicians led by Project Manager Steve Barry, LVS installed the voice and data cabling, fiber optic cabling, point of sale network, cash racks, and back office data cabling. The project required five months worth of work—compressed into three—as the Destination Store’s grand opening was timed to coincide with the pre-Holiday shopping rush. In fact, LVS maintained three different contracts for the Verizon Wireless project as it worked directly with the company as well as provided support services for other vendors in the area of high visibility signage and security.
Besides the ultra tight timeframe, LVS rubbed elbows with many other trade professionals simultaneously until the job was done. Barry said, "It was one of the busiest job sites I’ve ever seen in my career. You have to picture all of us working at the same time Verizon staff members were stocking merchandising displays and z-racks with phone cases, chargers and devices that work off of Verizon’s 4G LTE network." The project atmosphere was lively, to say the least.
Tom O'Day, Senior Technical Analyst at Verizon and one of six IT specialists who worked with LVS, appreciated LVS' work at the Destination Store. O'Day comments, "I know it wasn't exactly the smoothest ride with so many cooks in the kitchen, but LVS did a great job. We had zero issues with our data. Everyone here was pleased."
Barry said that his team did what they do on every job. "We accomplished our work, stayed on schedule and on budget, and kept our promises. All that is part of the journey we walk with customers."